The REUSE project is following the Zero Single-Use Plastic Manifesto project. In 2018, aligned with the new European measures coming ahead, IMS set a call to all its member companies' CEOs: You are cordially invited to take a concrete step into eliminating single-use plastics from your company within the next two years. It all sums up by the slogan « Choose to refuse ». Cutlery, cups, plates, mugs, bottles, balloons, snacks packaging, spoons must be gone from employees' daily business by the end of 2020 at the latest. The challenge was serious. Seventy-four companies took it up. The results: at least 150,5 tons of plastic waste avoided each year from 2021 and many learning and resources to share.
REUSE project's first goal is to disseminate the knowledge acquired since 2018 as widely as possible through making a large ranch of resources available to all (see the next tab) and connecting businesses engaged towards practices that advocate for environmentally friendly and employees' well-being consumption. This links directly with the concept of reuse under the various form it can take as well as eliminating single-use for plastics but any other material as well.
Products conceived to be reused and easily recycled, donation, sharing economy, renting instead of buying, second-hand market, mutualisation, reparation, swaps,… These themes are all part of REUSE's second axis of work which explores their concrete translations for the business world.
This project is supported by the Ministry of Environment, Climate and Sustainable Development
